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Farkas has come a long way from her earlier days shooting landscapes in the vast outback of the Northern Territory, where she grew up.
In the initial eight months of her career, Elvina Mae Farkas had managed to shoot editorial for Yen, Culture and Cream magazines as well as completing a feature in Fashion Journal on the Melbourne band of the moment, Miami Horror (whom she informs enjoyed chicken sandwiches for lunch and were an lovely bunch of boys to shoot). Not bad for someone who had only just begun to dip her fashionably clad toes in the often-fickle world of fashion photography.
One year later and Farkas’ career has continues in the same vein as it began with more publications in Melbourne and overseas achieved with her Canon 5D MKII. Having spent October in the US and this month in Singapore, it appears that this Melbourne girl may be headed for brighter lights in bigger cities sooner rather than later. “I’m really excited to immerse myself into their [Singapore] fashion scene because it’s about 300 times the craziness of Australia’s industry. Plus I’m dying to use their beautiful landscape and city as the back-drop of my editorials. As for permanent relocation… we’ll just have to wait and see”.
Farkas has come a long way from her earlier days shooting landscapes in the vast outback of the Northern Territory, where she grew up. “I always knew that I loved photos and making beautiful imagery but I was very uncertain if I could really break into this competitive industry. I grew up and lived in Alice Springs, a very tiny town, far away from fashion and any form of an art scene, but I took the risk and came to Melbourne to suss things out”.
The move to the big city was a giant leap forward and Farkas now finds herself firmly positioned in the Melbourne fashion scene, with fashion editorials and portraits having become the norm, “I’ve been shooting a lot of new designer’s look books recently, it’s really great to get to know and be part of the local design scene here; nothings more refreshing than Melbourne’s style, it’s much more cutting edge than our sister cities”.
Beauty photography has become a particular focus for Farkas, “a lot of my new beauty work has been receiving quite a bit of attention as of late so I’ve started to focus my time a little more on quirky and original beauty shots”. This increase of interest has led to new projects in the US and Singapore along with a “sneaky” new project with Frankie Magazine.
Farkas is well grounded and ready to tackle any success that comes her way, provided she gets the occasional stint of downtime to unwind, “at fashion events and runways I get the chance to leave the camera behind, but when it comes to family and friends, apparently your job never ends!” This determined yet comfortable approach to fashion photography makes Farkas as refreshing as her latest beauty shoot, something that should see her continue to make waves throughout the local and international fashion scenes.
